One evening during the time when I was sort of reevaluating what I was doing for my health and well-being, I picked the book up. As I opened it my mind was saying, "Ah, it's probably just like every other weight loss memoir you've read" and believe me, I've read a ton of them. (Pun intended.) When I got to the page showing the chapters, I noticed that she had written the book where each chapter was one of her secrets. So I decided that I would not read the book in order from page 1 to the end. Rather, I would randomly choose a chapter and read it.
I read a couple of chapters and I was correct, it was like so many other memoirs. Not really much in the way of secrets - at least to me. Things like visualizing yourself thinner, remembering that just because other people can eat whatever it might not be the case for you, don't let people push food on you, etc., etc. Then one night I picked it up and read Secret #3: Adopt INO. By the end of that chapter, I knew this was something I was going to put in place for myself. Though the information wasn't necessarily new to me, the way she stated what her goal was with it made some lightbulbs turn on.
You know how we're all looking for the elusive "click?" As I read, it seemd that the INO strategy was about faking it until you make it, or, creating the click when it's not there. It is easy for me to work this strategy because one day per week I allow myself a treat day, a splurge day, a pleasure day - whatever you want to call it. On this day I have anything I want, in any amount. It might seem backwards to do this, but along with INO, it works for me. So what is this INO?